Launching Summer 2023

dare to be naive

Unleash Ripples of Impact in Life
and Business

Unleash Ripples of Impact in Life and Business

Exclusive bonuses with each purchase.

Have you ever been called naive for suggesting that it’s possible for businesses to do more good and have a positive impact on not only profits, but employees, consumers, and the world?

…If so, you’re in good company. More and more employees, customers, and business leaders agree that how and why money is made is increasingly as important as how much money is made.

Yet business leaders often fear being labeled as naive if they pursue social good while pursuing profit. That fear can be paralyzing, ultimately keeping them from sharing – and acting on – their biggest and best ideas.

When we screen ourselves to present only what’s accepted as realistic within the mainstream, we eliminate the option for positive transformation – and when that happens, everyone misses out.

So how can you take informed, impactful action and lead your business to be a force for good in light of rapidly changing workforce and consumer expectations?


Dare to be naive

Unleash Ripples of Impact in Life and Business

The world is always evolving, and so is how we lead. 

While most people think being naive, especially in business, is a bad thing, I have to respectfully disagree. I’ve repeatedly seen an intentional, chosen naivete lead to better business and a more fulfilled life – and that’s exactly what I want for you.

This book is full of engaging stories, humor, and practical advice. For those who strive to take on the complex challenge of evolving company culture, it's like having a mentor by your side.

Through reading Dare to Be Naive: Unleash Ripples of Impact in Life and Business, you’ll learn how to generate two types of ROI – a positive Return on Investment AND profound Ripples of Impact – as well as:


people are talking

“Our behaviors and beliefs power much of the success we experience in business and life. When we pause and create space to reflect on what we believe, we realize some of those beliefs are self-limiting. Through anecdotes and provocative business ideas, this book will help you create that space.”

NIR EYAL, WSJ Bestselling Author of Indistractable and Hooked

“The wise leader moves beyond “either/or” thinking and begins to embrace more of the “both/and”. Through compelling stories, business practices and provocative questions, Joshua creates space for leaders to explore their emerging wisdom.”

CHIP CONLEY, Hospitality Entrepreneur and NYT Bestselling Author

“Having worked with Joshua for several years, Joshua has stretched my own thinking, creativity and introspection as a leader. Joshua is an innovator that cares about people and has a unique approach to solving problems and helping others. His insights are relevant to individual leaders as well as to teams.“

ERIC MOOSS, CEO Bryan Medical Center

“This provided me with a refresh and a shot of courage. You’ve also made me question myself and reflect on losing my way in the “give first” mentality. I’ve allowed an extremely busy, all-growth, Private Equity environment to be my crutch for not focusing on people first. You really have something cooking with this topic.”

DAN ARNOLD, Senior Vice President of National Operations at Protos Security

“My initial inclination to the word ‘naivete’ is quite negative. After college and now years in business, I have become quite jaded. Trust does not come easy. After reading your book, I feel more equipped to identify beliefs that may be limiting, question them, and to let my authenticity into the room again. I’m looking forward to this journey of unlearning and choosing a path that leads to the new ROI (personally and professionally).”

PEGGY CHRISTENSEN, Enterprise Software & Data Services Manager, Hamilton Telecommunications

“Behavior change is hard because we’re often in the dark about what makes us tick. Dare to Be Naive provides a simple framework to help you discover the beliefs that shape your behavior and the behaviors of those around you.”

AARON DIGNAN, Entrepreneur, Podcast Host and Author of Brave New Work


about the author

Joshua Berry

Joshua Berry is the author of Dare to Be Naive: Unleash Ripples of Impact in Life and Business. He is also the Co-founder and Managing Director of Econic, an innovation, transformation, and strategy consulting company and Certified B Corporation.

As the challenges we face in business become increasingly more complex, the transformative power of doing good in business creates a flywheel effect that impacts both Return on Investment (ROI) and Ripples of Impact (ROI). Joshua challenges business leaders to think bigger and more intentionally to discover the expansive value of using business for good.

Equipped with this knowledge, you’ll have everything you need to courageously and enthusiastically step into using your influence for good to cultivate a better world.

Can you envision all of that good in business and people?

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